Ask every fashion enthusiasts on what's currently the hottest name in world of glitz and glamor and you will surely get Fendi as the answer. Fendi has taken the world by storm and waves greater than any tsunami. All fashion districts and cities are not without the Fendi craze. It such a big hit that the fame reached multiple borderlines of race and culture. Shore to shore, Fendi has swept all lovers of beauty and function with a tide of elegance and functionality.
Originally owned by Adele Casagrande Fendi started as a for-leather shop in 1918 along central Rome's Via Plebiscito. The business was officially renamed in 1925 upon Adele Casagrande's marriage to Edoardo Fendi. The marriage could have been so blessed that the business began to prosper and Via Piave became the birthplace of the second Fendi shop in 1932.
The business boomed when even Karl Lagerfeld married one of the Fendi. Location field is the one responsible for the creation of the renowned Fendi logo, inverted FF, and for the unprecedented success and popularity of the brand. Sooner than expected, the brand emerged as one of the top fashionable lifestyle must-haves. Word of mouth and quality products had destiny propel Fendi at the pedestal of the fashion world.
From what was once a traditional hard-to-wear outfit for, Fendi evolved to become a light-to-wear glamorous clothing line. The makers came up with innovations to better the fur lines (tan, dye, and a lot more other treatments) for a whole new array of top-of-the-line fashion pieces. The first big debut of Fendi's for collection in 1966 marked the international invasion of Fendi clothing line and started the worldwide phenomenon that is enduring even more these days.
But as glorious years of existence have passed, Fendi included more items under its name. Fendi is no longer for alone. It now includes scarves and ties for men, shoes and handbags for women, and sunglasses, watches, and wallets for both men and women - all breathe nothing but air of elegance and cutting-edge fashion beam.
For ladies items, top picks are the Fendi bags. The choices are so wide and many but picking the right one for any occasion or purpose is so easy. Each item is a testament of Fendi's tradition of quality and functionality - the elegance is a given, of course. Currently, the "spy bags" are the hottest picks. The Phython spy bag, cognac spy bag, satin bag spy, and spy pleated bag list some of the must-have bags of Fendi. Trends for 2007 Fendi bags are now starting to set, with the spy bag 2007 and spy pleated bag 2007 promising more out-of-the-box choices for women's undying penchant for handbags. With more and more celebrities sporting Fendi handbags, it will be surprise to see no Fendi bags at the Hands of other women as well.
Still in the women's line, Fendi shoes are so irresistible. Ranking in the likes of Prada and Manolo Blahnik, Fendi shoe line's is a certified A-lister. The summer 2006 collection sets a high tensity and shoe fever hits women's shopping radar all over the world. The lovely pumps (black zucchini leaf, brown Zucchino, canvas leather trim, etc.) accentuate all humps for a sexier overall feel. The slides and sandals (Casadei camel leather, Casadei black cut-out, etc.) make a perfect match to jeans and sexy booty shorts.
Men, too, are captivated by Fendi's delight. The neck ties for men are hot finds of contemporary style and vibe. With over a hundred designs, no long-sleeved polos are too hard to find with the perfect tie match. The colors are great - just the right vibrant and elegance to command reasonable attention. Fendi wallets, sunglasses, perfume and men's lines so top list of Fendi choices. Fendi Uomo is for spontaneous vibe and sensual scent. It comes in three notes (top, middle, and base), each with variants to suit all men's scent needs. The Life Essence's After shave and Eau De Toilette Spray are perfect for men of strength and substance.
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